DIGITAL PUBLISHING FOR AFRICA

WHAT WE DO

The Digital Afrikan utilises it’s highly specialised content production and publishing team to plan and execute innovative, optimised and targeted campaigns to deliver on your digital publishing objectives.

CREATE

Our team of journalist, editors, podcast producers, social media creators, designers and media professional design and execute your publishing campaign.

OPTIMISE

We apply up-to-date SEO and Social Media Optimisation software and techniques to ensure your content meets Google’s EEAT standards for best news and organic search results.

PUBLISH

Op-eds/articles are published to one of our publishing partners, The Mail & Guardian or Daily Maverick, as editorial as well as The Digital Afrikan’s editorial platforms but most importantly to your own media platforms and accounts.

HOW IT WORKS

Our Services For Clients

STRATEGY

Content Plan

TDA works with your marketing and communications team to define campaign objectives, budget, topics and timeframes.

TACTICS

Publishing Plan

We create a list of op-eds/articles to be written and published to TDA, Mail & Guardian and/or Daily Maverick and client websites/blogs. Articles to include author profiles, keywords and backlinks among other SEO assets.

PODCASTS

Podcast Production and Publishing

TDA to produce and publish podcasts with authors as guests. Podcasts will include live read “…in partnership with…”, product placement, description backlinks and publishing to TDA and client platforms as well as embedding in published articles.

PUBLISH

Social Media Production and Publishing

All content digitally published to all platforms as per publishing plan.

OPTIMISE

Cross-platform SEO

All publishing executions across all platforms will be optimised using up-to-date SEO software and best practices. Will include linking building, on-page SEO as well as a Social Media Optimisation. Paid SEM boosts for campaign amplification also available.

REPORT

Branding and Analytics

TDA to provide campaign report including analytics as well as execution of branding in content assets across all platforms.

HOW IT WORKS

Our Services For Clients

DISCOVERY

Brand Story

TDA works with your senior executives to define company goals, objectives and expected outcomes.

STRATEGY

Publishing Plan

TDA works with your operational team to define publishing objectives, budget, resources and timeframes.

CREATE

Content Creation

Production of multiplatform/ format content via owned media assets, social and outreach platforms across text, audio, video, events and streaming.

OPTIMISE

Cross platform SEO

All publishing executions across all platforms will be optimised using up-to­date SEO software and best practices. Will include link building, on-page SEO as well as Social Media Optimisation. Paid SEM boosts for campaign amplification also available. plan.

PUBLISH

Cross-platform publishing

Publish to all media platforms as per publishing plan.

REPORT

Engagement and Analytics

Analytics report based on metrics defined in publishing plan including impressions, engagement, conversions among others.

OUR WORK

The Digital Afrikan and Wits School of Governance’s Tayarisha Centre for Digital Excellence partnered to run a series of op-eds, podcasts and social media executions on whether digitalisation will benefit democracy in Africa as 20 African countries gear up for elections in 2024.

THE CAMPAIGN

6 X Op-eds published in The Mail & Guardian and The Digital Afrikan
18 X Tik Tok posts
9 X Linkedln posts 
3 X Podcasts

WITS TAYARISHA ELECTION SERIES 2024

WITS TAYARISHA ELECTION SERIES 2024 – EXECTION

CAMPAIGN

  • Series introduction – Elections in a digital Africa 2024 – Digital Afrikan
  • Is South Africa ready for electronic voting? – Maxwell Maseko
    • Is social media weakening Africa’s democracy? – Blessmore Nhikiti
  • Are African elections manipulated by foreign disinformation campaigns?- Tom Mboya

OP-EDS/ ARTICLES

  • Six op-eds in the Mail & Guardian
  • Organisation backlinks
  • Author profiles

PODCASTS

  • 3 X podcasts on YouTube
  • Fully customised for client
  • TDA and Wits accounts

SOCIAL MEDIA

  • Over 150k views on TDA TikTok account
  • Linkedln posts on TDA and Wits Tayarisha accounts

Testimonials.

Feedback Froum Our Clients
Davis Cook
    Davis Cook

    Chairman, Research Institute for Innovation and Sustainability

    The Digital Afrikan Provides a unique innovative and creative service. They optimised and published our content with The Daily Maverick as well as on TikTok, LinkedIn and WhatsApp.

    Prof. Geci Karuri-Sebina
      Prof. Geci Karuri-Sebina

      Wits School of Governance (Tayarisha)

      As a research centre, Wits Tayarisha needed a media partner to expose our research to the world and invite public engagement with the centre. The Digital Afrikan delivered on every front from curating articles, to advertisingus, to leveraging across media platforms.